Philips Indonesia Sales Grow 20% in 2011.
Aug 1, 2011 PT Philips Indonesia, a subsidiary of Royal Philips Electronics, achieved a nearly 20% sales growth in 2011.
The company’s president director, Rob Fletcher,pointed out that Indonesia was among the most appealing markets for lighting products in Asia. Despite the coming of several new Chinese, Korean and Taiwanese competitors offering much cheaper products, he did not see it as a complication or threat to their market:“We offer customers the best value and quality although at higher prices. We are happy that customers trust our products better than our competitors.”
More than 50,000 modern and traditional retailers across Indonesia are selling Philips products. Currently, Philips is the market leader in the country’s lighting industry, representing more than 50 percent market share. Philips has launched LED lamps to general customers in five biggest cities in Indonesia — Bali, Jakarta, Makassar, Palembang and Surabaya.
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