STLD Announces Plans for PLASA 2011 in September

Sep 1, 2011
The Society of Television Lighting and Design (STLD) has announced its plans for PLASA 2011, which in clude a new feature exclusive to the event. As host, STLD is planning a "major shoot-out of leading LED light fixtures" at The STLD LED Shootout at PLASA 2011.

During the four days of the tradeshow, there will be three different areas dedicated to directly comparing LED lighting fixtures from different manufacturers. The setup was created by lighting desginer Paul Middleton, who has already helped organize to other major events for the STLD.

The idea of hosting a major LED-based event by STLD has been in the works for a while noted Paul. Once the idea started coming to life, it became obvious that the subject would be to answer a "simple question: can you light a TV set entirely with LED fixtures?"

STLD is no stranger to the value of location, and it is also the reason why their stands are in a high-traffic area between Earls Court 1 and Earls Court 2.Additionally, the stand itself consists of three different sections. The first is dedicated to showing what has changed for LED fixtures since their 1250W tungsten halogen predecessors. 

On the other hand, the second section is more interactive with those at the tradeshow, featuring a 'mini TV studio' that allows people to play around with LED washes, soft lights, and other aspects. This division will also include detailed, one-hour and "hands-on" seminars that cover presentations like ENG lighting with LED fixtures, "new ideas on lighting dance with LED fixtures", and portrait lighting with LEDs used in interviews.

The third area of the stand is a lecture and presentation on the output ability of LEDs from different areas compared to their Tunsten or Discharge counterparts. The format of these presentations will be open, no pre-booking required, and viewable to passersby. 

The Lecture Theatre and Hands On Areas will run private presentations between 6 pm-8 pm, so STLD suggests staying alert for pre-show invitations prior to when the event starts on Sunday September 11th at 10 am and ends on Wednesday September 14th 2011 at 4 pm.

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Author:  Rebecca Milne

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