OSRAM SYLVANIA Launched Omni-Directional and LED BR Lamps

Oct 12, 2011 With the 2012 incandescent phase-out on the horizon, OSRAM SYLVANIA has expanded its ULTRA LED collection with the launch of new ULTRA LED omni-directional and ULTRA LED BR lamps.  These two new LED lights are available on Menards store shelves and on Menards.com.

According to press release, the ULTRA LED A Line omni-directional light bulbs are available for replacement in two wattages. The 8W is equivalent to the 40W incandescent and the 13.5W is equivalent to the 60W incandescent. The ULTRA LED BR 30 and BR 40 are replacements for the equivalent 65W incandescent models.

The full line of SYLVANIA ULTRA LEDs contains lighting products that are a fit for a variety of applications, from residential to commercial, as well as indoor and outdoor use.  The bulbs boast superior color quality and long life along with energy efficiency.  Similar to the larger SYLVANIA ULTRA LED family, the new omni-directional and BR lamps exceed federal efficiency standards that will phase-out the production of most inefficient incandescent bulbs, starting in 2012.

"OSRAM SYLVANIA is proud to continue our partnership with Menards by bringing new SYLVANIA ULTRA LEDs to shelves that fulfill a variety of lighting needs, from large-scale commercial and business needs to everyday consumer use," said Phil Rioux, general manager of Consumer Lighting LED Retrofits at OSRAM SYLVANIA. "After all, according to our 2010 SYLVANIA Socket Survey(1), LED adoption grew to nearly one household in ten (9 percent), with 81 percent of Americans reporting they have heard of LED bulbs, and we anticipate more consumers to adopt LED lighting into their homes as the phase out approaches."

Using just six or eight watts, the SYLVANIA ULTRA LED omni-directional is a direct replacement for the commonly used 40 and 60W incandescent light bulbs, and provides equivalent lumen output and light distribution pattern.  Perfect for a variety of applications at home or in the office, this light bulb can provide between $88-126 in savings over the life of the bulb at 25,000 hours.  The omni-directional LED boasts greater color definition with a soft white light (2700K) and because they are dimmable and mercury-free, consumers can feel good about their LED choice.

The SYLVANIA ULTRA LED line-up also includes BR model light bulbs, standard options for spot or flood lighting.  These new BR models are replacements for the 65W incandescent model, come in 15 and 18W varieties and can provide up to $129 in savings over the life of the bulb at 25,000 hours, which is 12 times longer than an incandescent model.  Enhanced color definition with a soft white light (2700K) and the ability to dim are also trademarks of these mercury-free SYLVANIA LEDs.

For more information about products in the SYLVANIA ULTRA LED line or information on other SYLVANIA lighting innovations, please visit: www.sylvania.com.  

Author:  Alice Jones

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