Sol appointed John Castner as Business Development Manager for the Southwestern region of the United States

Jul 29, 2009

USA - Sol, a specialist in solar LED outdoor lighting announced the appointment of John Castner as its Business Development Manager for the Southwestern region of the United States.

Mr. Castner brings to Sol 24 years of lighting and LED sales experience, having been previously associated with such companies as Dialight, Sylvania, Hubbell and Amtech.

Over the years he has held District, Regional and National Sales Positions and has worked with distributors, contractors, municipalities, corporate end-users, electrical engineers and national account customers. Mr. Castner holds a Bachelor’s degree from Occidental College in Los Angeles and an MBA from UC Irvine. Mr. Castner will be based in California to better serve the needs of Sol’s west coast clients.

“We are pleased to have John’s experience and professionalism to support Sol’s sales growth in the southwest United States,” said Michael Sonnenfeldt, chairman of Sol. “With his wealth of experience, we expect John will continue to quickly develop Sol’s value added reseller network of Solar Lighting Solution Professionals (SLSP’s) to help them better explain to their clients that “grid parity” has finally arrived for many solar lighting projects, especially those located in the Southwest.”

Sol’s SLSP - Solar Lighting Solutions Professional, is a network of contractors and dealers that have graduated from Sol’s 2-day SOLutions course and have been trained to market, sell, and install solar lighting solutions. Castner will be responsible for identifying new accounts, managing Sol’s unique SLSP network, and growing the manufacturer’s representative network in the southwest US and HI.

Rick Schuett, President and CEO at Sol, Inc. added, “By bringing John’s significant commercial lighting project expertise to our domestic sales team, we strengthen our long-term goal of educating and informing clients and the specification community about the benefits of solar lighting systems. Proactively growing the market for solar lighting remains a top priority for Sol and we are excited to attract high caliber talent like John to our company.”

Author:  Ray Andersson

Back to the list

Reviews forum #FORUM# is not exist

Submit Product Review

Download Review Form

LED Jobs Banner LED Directory Banner

Recent News

12/06/2011 Pleasanton Library Cuts Energy Use By 46% With Adura Technologies Wireless Lighting Controls

12/06/2011 Forepi Selects AIXTRON´s New 19x4-inch CRIUS II-XL

12/06/2011 Future Lighting Solutions Wins 2011 Best LED Service Provider Award

12/06/2011 Leica Microsystems Presented Its Latest Range of Innovative LED Illumination Modules for Microscopy

12/06/2011 Xicato Introduced 3000lm and 4000lm XLM LED Modules

12/06/2011 A.C. Lighting Inc Appointed LedGo North American Distributor

12/05/2011 Electronics Weekly Publishes Interview with Adrian Rawlinson, Marl International

12/05/2011 New ENCELIUM White Paper Examines How Addressable Dimming Controls Help Buildings Earn LEED Points

12/05/2011 i-Pix Satellite Mk II LED Fixtures Launched in September 2011 Gain Immediate Popularity

12/05/2011 Lumenpulse Unveiled Corporate Headquarters with "Evolution of Light" Event in Montreal, Canada

12/05/2011 Anolis Deliveres LED Architectural Lighting Solutions in South Africa

12/02/2011 Lighting Science Group's New 60-Watt Equivalent LED World Bulb Receives Consumer Electronics Show Best of Innovations Award

12/02/2011 Jim H. McClung Lighting Research Foundation Announced Funding of Research Projects

12/02/2011 Introduced New Explosion Proof Handheld LED

12/02/2011 SDG&E LED Holiday Light Exchange Brings Energy Savings to Balboa Park, Chula Vista and Escondido

12/01/2011 ZENARO Presents New Louver Luminaires with T5 LED Tubes

12/01/2011 Arima Changzhi Ramps Up HB LED Capacity with AIXTRON G4 MOCVD Systems

12/01/2011 CSA's State-of-the-Art LED Lighting Laboratory Opened in Atlanta

11/30/2011 Chroma-Q™ Launched Three New LED Luminaires

11/30/2011 Cree Introduced the New LMH2 LED Module Family