Lighthouse LED Display Brings Eco Advertising to the Philippines
Aug 13, 2010 In an effort to educate and promote its citizens about the importance of environmental protection, the municipality of Carmona, Cavite selected LED display solutions provider Lighthouse Technologies Ltd. (Lighthouse) to install its new “Green Channel” LED display. The new display, comprising 16 R16i/o 16mm LED panels in a 4 x 4 (4.06m (W) x 3.05m (H)) configuration, is located at the inbound tollgate of Cavite Province, a high traffic area for motorists and pedestrians alike.
Content provider Icon Advertising manages the screen content, which is displayed from 6:00am to 10:00pm every day. In addition to dynamic advertising, the Green Channel will also deliver 15-second “fillers” that provide useful tips on how everyone can do their share to protect the environment. The screen itself is eco-friendly, as it has eliminated the need for tarpaulins, posters, and other physical advertising materials.
Author: BIO T&T
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