Philips Announces Vision 2015 Strategic Plan

Sep 16, 2010 Royal Philips Electronics outlined its strategic ‘Vision 2015’ plan to further strengthen Philips’ leadership in the domain of health and well-being.

Vision 2015 defines several company-wide key priorities for the next five years:
•    Philips aims to expand its existing leadership positions whilst benefitting from several of its markets growing faster than global GDP.
•    Philips wants to be the preferred brand in health and well-being in the majority of the markets it operates in.

As part of Vision 2015, Philips has set the following medium term performance aspirations for the Philips group:
•    Comparable annual sales growth on an annual average basis at least 2% higher than global Gross Domestic Product over the 2011 – 2015 period
•    Reported annual Earnings before Interest, Taxes, Amortization (EBITA) between 10% and 13% of sales in the 2011 – 2015 period
•    Growth of earnings per Share (EPS) at double the rate of comparable annual sales growth over the 2011 – 2015 period
•    Return on Invested Capital at least 4% above weighted average cost of capital

Author:  BIO T&T

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