New York's Times Square to Install Biggest D3 LED Sign
Oct 22, 2010 New York's Times Square will install the biggest interactive display on the side of the Doubletree Hotel in November, 2010.
The Doubletree's digital billboard will serve multiple advertisers and be capable of exchanging data transmitted via cell phones and broadcasting HD video feeds.
The latest twist in digital signage from D3 LED, it's sure to prove a technology and marketing game-changer for brands who want to make a big impression in one of not just New York's, but the planet's, premier retail showcases.
It's said that Morgan Stanley unveiled the first LED billboard in Times Square in 1996. Nowadays, over 50 brands compete for the digital limelight at the crossroads of the world.
Since it was founded in 2005, D3 LED has been a leading disruptive display force and is considered the dominant player in innovation, design, performance and service.
The company's breakthrough signage in Times Square includes the Walgreens Spectacular, ABC Super Sign and M&M World Displays.
Author: BIO T&T
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